Contact Will


After over ten years living in various corners of the world, I am proud to be back in my home town, Seattle.

Currently I am working as a freelance consultant but am interested in hearing about any opportunities you may have.

2334 Elliott Avenue
Seattle, WA, 98121
United States


MINI Configurator


With over ten thousand different ways to customize a MINI, the configurator is core to the MINI USA site.

My role was to assist the creative director on concept development for the interaction design as well as overall information architecture.  This resulted in a variety of small but impactful changes to the overall selection and checkout process.

Throughout my time on this account I was involved in a variety of projects, from market research analyzation, online ad creation to mobile prototyping through Axure.